Signs are a very important part of your business. Signs display what your businesses is about. Here are a few statistics on how signs will increase customers and sales.
Statistics On How Signs Can Increase Customers [Infographic]
There are many usage of signs and many benefits that come with them. Signs not only increase customers, but they also increase sales.
Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs (lhsigns.com).
Customers may not know what is offered at a business if there are no signs displayed. 8 in 10 is a critical number, and your business could be missing out on lots of customers.
A few signs gas station owners can use are curb, flag, window, and pole signs. Read our article on how these signs can be used to increase customers and sales.
Convenience store owners can benefit off the usage of window and LED signs. Window signs are an excellent source at displaying discounts, specials, and what’s on sale.
Don’t miss new customers by not utilizing signs.
Nearly 75% indicated that they had told others about a business simply based on its signage (lhsigns.com).
This statistic would be describing word of mouth advertising. This is free advertising your business can benefit off of simply by using signs.
A gas station in Seattle got lots of attention offline and online about their sign advertising. You can read about it here.
About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye (lhsigns.com).
This statistic proves signs work and can increase sales. Moving and LED signs would catch the customers attention more most likely. Utilize these signs to improve your business.
The percent of customers that stopped on impulse because of signs
Customers don’t need to have purchased at your business prior to get their attention. Signs can get anyone’s attention and these statistics prove just that.
Service Station’s have 45% of customers that stop at impulse to purchase something.
Convenience market’s have 40%. This is a little less than the Service Station, but not by much.
Fast Food Restaurants are tied with convenience market’s at 40%.
Digital signage is important too
Digital signage may cost a little more but it’s well worth it. Digital signs pop more and catch the attention of customers better.
63% of people report that digital signage catches their attention (signstix.com).
People are more and more dependent on technology, so it makes sense to switch signs to digital.
Signs for gas stations and convenience stores can be purchased at AlliedElectronics. They have a wide range of products at lower prices than any others found online.