How To Increase Convenience Store Sales
Increasing sales can be tough, but thankfully there are some tricks you can use to improve that! These are a few tips I have seen to increase convenience store sales in multiple businesses.
1. Don’t miss out on breakfast sales
Lots of people rely on convenience stores on there way to work. A quick stop for a breakfast sandwich and coffee.
Don’t miss these customers! Improve what you offer for breakfast and make sure the coffee is top notch.
2. Change item locations
Frequent customers will get used to item locations. By switching the location of items in the store you make the customer look around more and notice more items.
This can cause them to purchase more than they planned.
3. Put the most purchased items in the back of the store
This is a popular tactic food stores use.
Put the most popular items in the back of the convenience store so the customers have to walk past more. Some popular items are milk, bread, and eggs.
This will increase the likelihood of customers purchasing more.
4. Offer discounts and specials
Show customers you appreciate their business by offering discounts and specials.
Run regular promotions, such as buy one get one free.
There are many kinds of discounts and specials that can be done. A popular special I see at Wawa is “buy two for $2.00.” The original price would be around $1.40 for one.
This gets the customer to spend a little extra than they were planning just to get the discount.
Quick Tip: You can offer discounts and specials to loyalty program customers only. This would encourage customers to sign up for the loyalty program to get the discount.
5. Use signs to display offers
Use window signs to attract more customers into the convenience store.
Display current discounts and specials on the signs. Window signs are one of the first thing customers see when they pull up to the store.
An LED “Open” sign can’t hurt either. This would let the customers know you are open for business.
6. Offer free samples
Who doesn’t like free things? I know I do.
Put a window sign up that invites customers in to try free samples. This would get customers in the door and would also open them up to a new product they may buy in the future.
7. Offer an ATM in the store
An ATM will attract customers and will also generate revenue.
An ATM can be a convenience to customers if they need some quick cash. You can charge for the service as well, which will generate revenue.