A Major Tip For Attracting Vacation Travelers
CSNews.com wrote an article stating that vacation travelers will stop for c-store bathrooms more than anything else. These results are from nationwide consumer survey conducted by NACS, the Association for Convenience & Fueling Retailing. Read the full article on CSNews.com.
Nearly 72 percent say they stop to use the bathrooms, compared to 68 percent who stop for gas and 66 percent who stop to purchase food and or drinks. Women are also more likely to stop for the bathrooms. Women are 77 percent likely, while men are only 66 percent.
A majority of the survey said they would prefer to stop at a c-store that has clean bathrooms.
According to the survey, 29 percent said that they will be taking more vacation trips this summer, and 86 percent of those travelers plan to travel by car.
Gas station and convenience store owners should read this article and take it into account that they could increase their customers this summer by keeping the bathrooms clean.
Businesses owners can optimize the bathroom traffic by putting posters and signs on the walls to get those travelers to purchase from the store. This would be a way to take advantage of that extra foot traffic.